iets frans... Celebrates Self-Expression for Playful Boxing Day Campaign

The end of the year always evokes moments of reflection as we look back at the past 12 months. London-based unisex lifestyle brand iets frans... launches its Boxing Day collection by posing the question "what if?" The brand's latest campaign asks how can self-expression and freedom could be explored through the medium of colorways and distinctive style.A sequel to its floral-inspired 2019 campaign, this lookbook's creative direction sees the tonal concept come to life through playful sticker art...